As an affiliate marketer, when you choose a niche to market in, ideally it should have a wide variety of products to promote. There should be a mix of tangible and digital products to cater to a wide variety of customers within the same niche.
There are several pointers you should bear in mind when choosing products to promote to your niche. Sometimes, things can get tricky and what may be snapped up quickly by some people within the niche may be ignored by others.
So, it’s important to put right product in front of the right person at the right time to get maximum sales. Below you will find a few tips to guide you.
- Does it fit your niche?
This is a very important point. You need to know what your audience is looking for. If you’re in the golf niche, promoting bodybuilding supplements such as mass gainers might be a flop. However, an eBook about improving one’s shoulder strength may be a hit for people hoping to improve their golf swing.
You must be aware of the needs and problems your audience is facing. A busy mom looking to lose weight will quickly buy a guide that shows how one can shed the fat with 15-minute interval workouts. However, that same guide will not be as eagerly bought by women looking to lose weight with an easier program like yoga.
As you can see, even though the problem is the same, the products that’ll interest your audience will be different. So, you must really understand your niche and expect a period of testing.
Another factor that you should look at is the vendor. If you’re promoting products on Amazon, you don’t have to worry too much. Everybody trusts Amazon and they do a great job at selling.
However, if you’re promoting a weight loss guide from another site, the credentials of the author will be important. An overweight person selling a weight loss eBook, or a bald guy selling a hair restoration formula will not inspire confidence in anyone. Check the vendor’s credibility.
- Sales page
Is the sales copy for the product convincing? This is applicable to both tangible and intangible items. Does the gadget on Amazon come in different colors? Is the description accurate and convincing? Read the sales copy and ask yourself if you’d buy the item. If you would, your site visitor or subscriber might probably buy it too.
- Does it solve a problem?
Products that solve problems will always sell better than those that are just for satisfying wants. Nobody thinks twice about buying aspirin when they have a splitting headache… but the cool pair of sunglasses that cost $180 may require much more persuasion on your part.
Look at the testimonials and customer reviews on the site. Amazon makes this easy by providing ratings and reviews from verified customers. Promote products with a high rating and many positive reviews. The same applies to digital products. You may even wish to ask the vendor to email you a review copy.
Send them a link to your site and mention that you’d like to promote their product, but you wish to review it first. Many vendors will gladly accede to your request. If they don’t, just move on and find another product.
Last but not least, check on Google Trends to see if the product is in demand. Sometimes, products are very popular because of a craze, but then it all suddenly dies down.
Think fidget spinners and Pokemon Go… now you get an idea of how fast crazes can start and end. Stick to promoting evergreen products which are popular but have stable trends.
These are the pointers to look out for when choosing products to promote. Exercise due diligence in your research and only recommend proven and profitable products to your audience. This will ensure that they trust you and your reputation remains intact.